Collection: FUB

We design timeless knitwear for people who care – about our planet and about quality. Knitwear we hope you will appreciate and use for many seasons.

For more than 12 years we have been designing timeless knitwear for people who care. Always been working with pure clean materials of the best quality.

We believe that most people – kids or adults, boys or girls - like to wear clothes that feel good and allow them to move freely. Instead of dressing right or dressing up, FUB just wants you and your kids to dress for life.

Founded in 2006 by Anne Sofie Olrik and Lotte Bundgaard, FUB makes classic, comfortable and sustainable knitwear for kids and women. Every item is carefully created and produced with a demanding regard for details and craftsmanship. The collections are purely made of OEKO-TEX® certified merino wool and GOTS certified organic cotton.

FUB is anchored in the subtle aesthetics of the North with a desire to create quality knitwear in pure materials without compromising neither the design nor the comfort. In a time where fast fashion gets a lot of attention, FUB dares to oppose passing trends with classic designs that never outdate. The focus for designer Anne Sofie Olrik is to create clothes that last more than a season. She makes high demands on the materials used and emphasizes both timeless design and durable quality that allow the clothes to be worn again and again.

42 products
  • 1-PACK TIGHTS - BLACK
    1-PACK TIGHTS - BLACK
    Vendor
    FUB
    Regular price
    350,00 kr
    Sale price
    350,00 kr
    Unit price
    per 
  • LAMBSWOOL RIB SWEATER - ROYAL BLUE
    LAMBSWOOL RIB SWEATER - ROYAL BLUE
    Vendor
    FUB
    Regular price
    1.800,00 kr
    Sale price
    1.800,00 kr
    Unit price
    per 
  • LAMBSWOOL RIB SWEATER - AMBER
    LAMBSWOOL RIB SWEATER - AMBER
    Vendor
    FUB
    Regular price
    1.800,00 kr
    Sale price
    1.800,00 kr
    Unit price
    per 
  • PANTS - DARK NAVY
    PANTS - DARK NAVY
    Vendor
    FUB
    Regular price
    Sold out
    Sale price
    1.200,00 kr
    Unit price
    per 
  • LAMBSWOOL STRUCTURE SWEATER - ROYAL BLUE
    LAMBSWOOL STRUCTURE SWEATER - ROYAL BLUE
    Vendor
    FUB
    Regular price
    1.800,00 kr
    Sale price
    1.800,00 kr
    Unit price
    per 
  • LAMBSWOOL BEANIE - ROYAL BLUE
    LAMBSWOOL BEANIE - ROYAL BLUE
    Vendor
    FUB
    Regular price
    Sold out
    Sale price
    400,00 kr
    Unit price
    per 
  • LAMBSWOOL BEANIE - AMBER
    LAMBSWOOL BEANIE - AMBER
    Vendor
    FUB
    Regular price
    Sold out
    Sale price
    400,00 kr
    Unit price
    per 
  • LAMBSWOOL CONTRAST CARDIGAN - AMBER
    LAMBSWOOL CONTRAST CARDIGAN - AMBER
    Vendor
    FUB
    Regular price
    1.700,00 kr
    Sale price
    1.700,00 kr
    Unit price
    per 
  • WINTER BLOUSE - BEIGE MELANGE
    WINTER BLOUSE - BEIGE MELANGE
    Vendor
    FUB
    Regular price
    900,00 kr
    Sale price
    900,00 kr
    Unit price
    per 
  • POINTELLE TEE - ROYAL BLUE
    POINTELLE TEE - ROYAL BLUE
    Vendor
    FUB
    Regular price
    1.100,00 kr
    Sale price
    1.100,00 kr
    Unit price
    per 
  • POINTELLE TEE - BEIGE MELANGE
    POINTELLE TEE - BEIGE MELANGE
    Vendor
    FUB
    Regular price
    1.100,00 kr
    Sale price
    1.100,00 kr
    Unit price
    per 
  • LACE BLOUSE - ECRU
    LACE BLOUSE - ECRU
    Vendor
    FUB
    Regular price
    900,00 kr
    Sale price
    900,00 kr
    Unit price
    per 
  • LEGGINGS - BEIGE MELANGE
    LEGGINGS - BEIGE MELANGE
    Vendor
    FUB
    Regular price
    1.100,00 kr
    Sale price
    1.100,00 kr
    Unit price
    per 
  • RIB PANTS - DARK NAVY
    RIB PANTS - DARK NAVY
    Vendor
    FUB
    Regular price
    1.200,00 kr
    Sale price
    1.200,00 kr
    Unit price
    per 
  • HIGH NECK BLOUSE - DARK NAVY
    HIGH NECK BLOUSE - DARK NAVY
    Vendor
    FUB
    Regular price
    1.100,00 kr
    Sale price
    1.100,00 kr
    Unit price
    per 
  • MERINO NECKWARMER - DARK NAVY
    MERINO NECKWARMER - DARK NAVY
    Vendor
    FUB
    Regular price
    600,00 kr
    Sale price
    600,00 kr
    Unit price
    per 
  • RAW WOOL VEST - BEIGE MELANGE
    RAW WOOL VEST - BEIGE MELANGE
    Vendor
    FUB
    Regular price
    1.200,00 kr
    Sale price
    1.200,00 kr
    Unit price
    per 
  • THIN SWEATER - LIGHT BEIGE MELANGE
    THIN SWEATER - LIGHT BEIGE MELANGE
    Vendor
    FUB
    Regular price
    1.200,00 kr
    Sale price
    1.200,00 kr
    Unit price
    per 
  • Summer Tee, ecru
    Summer Tee, ecru
    Vendor
    FUB
    Regular price
    650,00 kr
    Sale price
    650,00 kr
    Unit price
    per 
  • Wool Tee, light beige melange
    Wool Tee, light beige melange
    Vendor
    FUB
    Regular price
    900,00 kr
    Sale price
    900,00 kr
    Unit price
    per 
  • Polo, sort
    Polo, sort
    Vendor
    FUB
    Regular price
    900,00 kr
    Sale price
    900,00 kr
    Unit price
    per 
  • Irregular Rib Blouse, ecru
    Irregular Rib Blouse, ecru
    Vendor
    FUB
    Regular price
    850,00 kr
    Sale price
    850,00 kr
    Unit price
    per 
  • Thin Rib Blouse, ecru/dark navy
    Thin Rib Blouse, ecru/dark navy
    Vendor
    FUB
    Regular price
    850,00 kr
    Sale price
    850,00 kr
    Unit price
    per 
  • Rib Briefs, black
    Rib Briefs, black
    Vendor
    FUB
    Regular price
    350,00 kr
    Sale price
    350,00 kr
    Unit price
    per 
  • Pointelle Tee, ecru
    Pointelle Tee, ecru
    Vendor
    FUB
    Regular price
    650,00 kr
    Sale price
    650,00 kr
    Unit price
    per